Paper & Pencil Interview

(PAPI) is one of the techniques of collecting data in a FMCG research. The interviewer proceeds by question after question according to the questionnaire and the respondent answers. The interviewer records the answers to the questionnaire. In order for the answers to be representative; the respondents should be selected as a random sample or booster – depending on project requirement.

Survey Scripting

To get to the heart of the matter, you need to get the right questions and in today’s world – the right tool. Although we are programming tool agnostic, we have the understanding of the correct tool for each individual survey script. We also have specialist programmers for all the top programming languages.

We leverage our experience to fit your unique programming needs, whether it’s budget-friendly or a specific language solution. Our programmers are certified by Dooblo, NIPO and SSI. They are qualified in using Java Script, ASP, and programming surveys in Flash or HTML5 and are adept at managing survey design to ensure the respondent is engaged. We have the ability to program complex multi-lingual studies. Some of our scripting features include:

• Save-and-return functionality
• Data pre-population from QPS or other databases
• Table of Contents organization of multiple survey sections or parts
• Highly customized error messaging
• Versioning (easy reuse of survey questions across business units but customized formatting per business unit)
• Scripting conjoint and discrete choice modeling projects, online advertising testing, and product testing, concept and pack testing
• Advanced quota settings
• Ensuring specific data layouts at the back end data sets are utilized if appropriate